Are you sending out mass communications to your mailing list without performing donor segmentation first? If so, you may be missing out on the opportunity to improve engagement with your supporters. Donor segmentation is a powerful tool used in both marketing and...
Is data part of your fundraising strategy? Fundraising Report Card defines data-driven fundraising as fundraising that is compelled by data, not intuition or gut-feel. Using the data in your database will help you develop a more cohesive fundraising strategy....
Are you going to damage your email reputation for the dream of easy money? This is an extremely important question to ask yourself as you get ready for Giving Tuesday. Don’t let it become the day that you SPAM all of your supporters, and lose the privilege to email...
“Donor fatigue” is when your organization’s donors lose interest in your organization over time, and it is accelerated by asking for donations too often. Over time every organization experiences the effect of long-term donors losing interest. This waning interest...
Most organizations hold an annual fundraiser to supplement and augment their operating budget. The nonprofit Malaika Early Learning Center that was started by my wife and I (and the genesis for DonorSnap) is no different. Malaika started in 2003 and we held our...
(Donor Management Software is NOT an Accounting System) Many new and smaller organizations gravitate to QuickBooks to help keep track of the organizations finances. The seemingly logical extension of this software is to use it to keep detailed records of donor...
