Moves Management helps nonprofits sustain and cultivate donors at different stages of the donor life cycle. The process involves taking donors through various stages of giving by employing specific actions, commonly referred to as “moves,” that bring them to the next...
Email is one of the most cost-effective ways for nonprofits to communicate with their donors online. Unlike direct mail or paid advertising, email can reach supporters on a personal level. However, with the thousands of other messages in a reader’s inbox,...
In-kind donations are gifts of goods or services. Many nonprofits receive various forms of in-kind donations throughout the year. In fact, according to one donor loyalty study, 56% of donors prefer to donate goods and services. Unfortunately, tracking and managing...
Creating a thoughtful welcome to your organization is one of the best ways to retain new donors. According to the Fundraising Effectiveness Project data, in 2020 first-time donors only had a retention rate of 19.2%. If nonprofits can get first-time donors to give...
GivingTuesday is just around the corner. This global day of generosity largely takes place online, so it is important for nonprofits to get active on social media. If your nonprofit is looking for ideas to get started, you are in the right place! This year...
