by Kelly Anderson | Apr 14, 2026 | Blog
Your donor database is only as valuable as the data inside it. Duplicate records, outdated addresses, and inconsistent entries do not just create an organizational headache. They produce inaccurate reports, waste money on undeliverable mail, and can quietly erode...
by Kelly Anderson | Apr 6, 2026 | Blog
Guest post by: Greg McRay Imagine you receive this text from an organization you support: “Thanks to your help, we were able to feed hungry families in the community this year!” Now, imagine the organization gets a little more specific: “Over the past year, your...
by Kelly Anderson | Mar 23, 2026 | Blog
We hear it more often than you might expect. A nonprofit team logs into their CRM, enters a few contacts, maybe records a donation or two, and calls it a day. The reporting tab? Untouched. The data? Sitting there quietly, doing nothing. If that sounds familiar,...
by Kelly Anderson | Mar 13, 2026 | Blog
Not all donors are the same. Some give every year like clockwork. Some made a generous one-time gift and haven’t been heard from since. Some are just waiting to be asked again at the right moment. RFM reporting helps you tell them apart and reach out...
by Kelly Anderson | Feb 18, 2026 | Blog
Donor retention is one of the most important fundraising metrics a nonprofit can track. It plays a major role in long-term sustainability, donor relationships, and overall revenue growth. Acquiring new donors takes more time and money than keeping existing ones...
