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Nonprofit Moves Management 101
Moves Management helps nonprofits sustain and cultivate donors at different stages of the donor life cycle. The process involves taking donors through various stages of giving by employing specific actions, commonly referred to as “moves,” that bring them to the next...
Tips on Writing Email Subject Lines for Nonprofits
Email is one of the most cost-effective ways for nonprofits to communicate with their donors online. Unlike direct mail or paid advertising, email can reach supporters on a personal level. However, with the thousands of other messages in a reader's inbox, it's...
In-Kind Donations: A Complete Guide
In-kind donations are gifts of goods or services. Many nonprofits receive various forms of in-kind donations throughout the year. In fact, according to one donor loyalty study, 56% of donors prefer to donate goods and services. Unfortunately, tracking and managing...
How to Welcome and Retain New Donors
Creating a thoughtful welcome to your organization is one of the best ways to retain new donors. According to the Fundraising Effectiveness Project data, in 2020 first-time donors only had a retention rate of 19.2%. If nonprofits can get first-time donors to give...
GivingTuesday Social Media Tips for Nonprofits
GivingTuesday is just around the corner. This global day of generosity largely takes place online, so it is important for nonprofits to get active on social media. If your nonprofit is looking for ideas to get started, you are in the right place! This year...
Donation Management Best Practices
Every year nonprofits process millions of donations. Is your nonprofit managing donations in a way that will benefit your organization? Having a cohesive strategy for managing donation records is beneficial in many ways. Good donor management will help you maintain...
How to Build a Multichannel Fundraising Campaign
Multichannel fundraising campaigns are a great way to elevate your nonprofit’s fundraising. When you reach out to your donors with the same message through multiple channels, their response rate increases. According to one case study, donors who got both direct mail...
Social Media Best Practices for Nonprofits
Is your nonprofit active on social media yet? If not, now is the time to get started! According to Nonprofit Source, 55% of people who engage with nonprofits on social media end up taking some sort of action. Social media is a great way to inspire your audience into...
Nonprofit Event Planning: A Complete Guide
Nonprofit events are a great opportunity for organizations to raise money and spread awareness about their cause. Events are also important for donor retention, and can help nonprofits connect with potential new members. If planned properly nonprofits can see a wide...
How to Successfully Switch to a New Nonprofit CRM
Successfully switching to a new nonprofit CRM can feel like a big undertaking. But finding the best CRM solution for your nonprofit will help you in countless ways. You will save hours of administrative time, be able to connect better with your donors, and ultimately...
How to Write a Powerful Year-End Appeal Letter
Every year, nonprofits around the world send out their year-end appeal letter. This is one of the most essential pieces of communication a nonprofit will produce. About 28% of nonprofits raise between 26% to 50% of their annual funds from their year-end ask. So taking...
How to Keep your Nonprofit Data Clean and Organized
Keeping your nonprofit data clean will elevate your fundraising efforts. Clean and organized data will also help you gain the most value from your nonprofit CRM. Messy data can interfere with reporting and communications, and be costly to your organization. In this...