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What is the Difference Between a Campaign and an Appeal?
If you are looking at the best strategy to raise money for your organization, cause or event, you might have heard the terms “campaign” and “appeal” used seemingly interchangeably. However, there are some important differences between a campaign and appeal that you...
Common Problems that Could Damage Your Email Communications
(and How to Resolve Them) Nonprofits across the nation continue to expand their use of email in communications with their donors and followers. However, many of these organizations are not aware of how many of their contacts never actually receive their messages, for...
Making Fundraising and Donor Management Easy
Fundraising can be an exciting process. I've seen unimaginable amounts of money come in right before deadlines, which saved staff positions and helped to make incredible years. The celebration in those moments will be memories that I will never forget. Unfortunately,...
Planning Your Contact Management System Implementation
Implementing a Contact Management system can take as little time as several hours for a small organization or up to half a year for a large organization. However, organizations of all sizes have one thing in common: they need to know the destination before they begin...
Maintaining Your Contact Database
Your Contact database (Donor Management System) is one of your organization’s most vital assets. Unfortunately, most organizations don’t take the time to ensure that their database is properly cared for and kept up to date. Everyone vows to keep the database current,...
Cleaning Up Your Database
Whether you are looking to transfer your data into a new database or tidy up the one you already have, here are a few quick fixes that will make a world of difference in your reports and mailings. 1. Standardize your fields. Limit the number of free form Text fields...
Fundraising isn’t a Job, it’s a Culture
Nonprofits depend on fundraising, but every organization handles it differently. Sometimes it’s the job of a few people to fundraise for the entire organization. At other times, everyone is required to take part. No matter which end of the spectrum your organization...
Cultivating Relationships with Your Contacts
How well are you connecting with your contacts and donors? Do you always feel like there is more that you could be doing? Do you have trouble managing the many relationships your nonprofit has? It can be a daunting task to manage the relationships that keep your...
Analyzing Your Donations
This article focuses on analyzing your donation data to find ways to increase the effectiveness of your fundraising. However, before we get into the actual discussion of the analysis process, it’s important to address the single most important aspect of handling...
Get Those Email Addresses
For those that haven’t noticed, the age of electronic communication is upon us in full force. Almost everyone has an email address and the younger generation tend to live on Facebook and messaging. Nonprofits have been slow to take advantage of this new medium and are...
What to Look for in a Donor Management System
The selection of a Donor Management system is an important decision for all non profits regardless of size. The system you choose will be your tool for interacting with contacts and donors, analyzing and creating communications and so much more. Since your donors and...
Help! I Inherited the Database From…
Can you relate to this scenario? You just inherited a database(s) that is meant for you to track down donations, board members, visitors and everything else. Perhaps there are several files with repeated information or better yet, incomplete information. Sitting in...