Welcoming and Retaining First Time Donors Training Webinar

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Explore best practices for welcoming new donors to your organization and leveraging tools in DonorSnap to ensure they give again

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Quick Summary

Revisit the webinar on welcoming and retaining first-time donors, focusing on best practices and tools available in the platform. The trainer discussed the importance of first-time donor retention, noting that while initial retention is only 18%, it can increase to 59% with successful stewardship. The presentation covered developing a welcome system including personalized thank you letters, welcome email series, and new donor surveys, with demonstrations of how to set up automated email campaigns in DonorSnap’s task manager. The trainer also showed how to identify first-time donors using various reporting tools, including the DonorSnap Analytics add-on, and provided examples of email templates and reporting dashboards. The session concluded with additional resources and guidance for implementing these strategies in DonorSnap.

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